Cloud Spending Spikes: How Businesses Are Investing In The Cloud

04.20.23 07:50 PM By Skylar

Cloud Spending Spikes: How Businesses Are Investing In The Cloud

The cloud has been a game-changer for businesses of all sizes. It’s made it possible for companies to scale their operations quickly and efficiently. As a result, cloud spending has spiked in recent years.

The Cloud market is expected to see spending growth in 2023; infrastructure-as-a-service (IaaS) spending is forecast to experience the highest rise, increasing by 30.9%, followed by platform-as-a-service (PaaS) at 24.1%.

Not surprisingly, businesses are investing more and more in the cloud. But what’s driving this growth? In this blog post, we’ll explore the reasons behind the increase in cloud spending and how businesses are benefiting from it.


What is the cloud?


Before diving into the drivers of the cloud spending spike, it’s important to understand what the cloud is and what it means for businesses.

The cloud is a platform that enables companies to store and access large amounts of data, applications, and services online. It is not held in a company’s physical premises but shared between a cluster of devices and infrastructures.

The cloud enables companies to reduce their IT costs, do away with IT infrastructure, boost security and reliability, prioritize their resources more efficiently, and improve access to their data. In short, the cloud is a major enabler for businesses to be more agile, efficient, and successful, and this is why businesses are investing more in the cloud.


(IaaS) Infrastructure-as-a-service


Infrastructure-as-a-service (IaaS), which provides the underlying hardware, is experiencing an increase in spending of 30.9% this year, according to Synergy Research. This is higher than the expansion rate of public cloud services as a whole, which is currently around 24%.

The IaaS market is driven by the demand for greater flexibility and scalability for organizations that are increasingly using cloud computing for data storage and processing applications, such as machine learning and analytics.

IaaS is quickly becoming the major force behind the growth in the cloud computing industry and is likely to remain even in the future. Businesses that want to reap the rewards of cloud technology need to understand the benefits of IaaS and ensure they are investing in the right cloud services.


How are businesses using the cloud?


Businesses that use cloud technology are able to access the necessary infrastructure, software, and other services for their operations without spending a large amount of money on in-house resources and hardware. Organizations are able to save time and money by outsourcing their cloud services to an external provider.

Cloud computing enables businesses to store data automatically and quickly access information. Additionally, businesses can use the cloud to run applications, such as analytics and machine learning, that would otherwise require large capital investments.

These advantages have resulted in a notable amount of investment in the cloud by businesses over the last few years. According to RightScale's 2021 State of the Cloud survey, 85% of enterprises already make use of cloud technology. In addition, this survey found that 61% of businesses use multiple clouds and that hybrid cloud usage has increased to 44%.


Conclusion


As seen in the above points, businesses across all industries have been investing more heavily in cloud technology. The cloud provides scalability and cost savings, allowing businesses to access the services they need without having to make large capital investments or purchase additional hardware or software.

Furthermore, the cloud offers businesses the flexibility to access data from any location with an internet connection, as well as the ability to quickly scale up and down based on demand. This makes it easier for businesses to respond quickly to changing market situations and customer needs.

On top of this, cloud computing offers businesses enhanced security to protect their operations from cyberattacks, as well as access to cloud-based analytics and machine learning to improve their decision-making processes.

As such, it is easy to see why businesses are increasingly turning to cloud technology to meet their needs. The cloud has the potential to revolutionize the way businesses operate, allowing them to become more efficient and gain a competitive edge in the market.



Skylar